Alex Winborn

Motivational Blog

“If you change the way you look at things, the things you look at change.”

Dr. Wayne Dyer

Alex Winborn is a real estate executive and is based in Santa Monica. As the Director of Residential Property Management, Alex manages the operations of multifamily apartment homes in Santa Monica, Los Angeles and Hawaii. Apart from his work in real estate, Alex is deeply passionate about proficient management and leadership. Having worked in the real estate industry for over a decade, he truly appreciates the varying management and leadership styles that he’s encountered.

A natural born leader himself, Alex understands the value in investing in people. He focuses on transformational leadership, honing in on what’s most important in a company, the people. Today, Alex Winborn continues to create significant value within the multifamily division. A strategically proven builder and leader of highly-motivated and productive teams, Alex truly is one of the best in the industry.

Once achieved, most people cannot sustain greatness, due to the unexpected cost whether acknowledged or not. Greatness comes at a cost with most unprepared to pay the price that accompanies it. Many of us think that vision, hard work and determination is the cost. Once you reach any level of greatness, it is then that the true cost reveals itself. It’s in that single moment, just after the spotlight, when you realize perhaps, the cost of greatness was too high.


The story of greatness is connected to many analogies, including those related to a person’s journey. Why is it we’re told to enjoy the journey rather than the destination? Is it possible because the cost to reach one’s destination is realized? Could we really ever enjoy something that costs us so much?


Would we strive for such renown if the cost to reach that greatness was revealed? Michael Jackson spent the majority of his adult life trying to re-capture his childhood. The cost of greatness doesn’t necessarily take money, health or peer recognition as a form of payment. Instead, it seeks an understanding that one has now sacrificed or loss something significant to oneself.


It’s difficult to see greatness as a form of loss. Should we be sad when someone has reached their level of greatness? Our initial reaction is to cheer and celebrate the moment.


One cannot experience greatness without loss. If nothing else, it’s a loss of part of oneself. We justify the cost of greatness with explanations and stories of our grand journey.


Does this mean we don’t want to experience greatness in our lives? I just think we need to understand greatness, like anything in life, comes at a cost.


“Greatness” by Alex Winborn

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